CLIENT Hawai‘i State Department of Health
I produced a compelling TV spot by thoughtfully curating photos and videos from past vaccination events. Our aim was twofold: to showcase the diverse motivations behind getting vaccinated - whether it was to protect loved ones, oneself, or for work-related reasons - and to express heartfelt gratitude to those who did get vaccinated for their pivotal role in eradicating COVID-19. This powerful spot was aired on all major public stations, amplifying the message to a vast audience.
