CLASS ART 285 Interface Design Studio
For this project, I was tasked with creating a new brand identity or re-branding an existing one. I decided to create my own brand called Schrodinger's Elixir, which specializes in locally made e-liquids. I designed and mocked up packaging for the e-liquid labels, sample box, singles package, and stationary suite.
The name Schrodinger's Elixir was inspired by the famous paradoxical thought experiment of the Austrian physicist Erwin Schrödinger, known as Schrödinger's Cat. In this experiment, a cat inside a box is both dead and alive. Similarly, the e-liquids from Schrodinger's Elixir come in a Schrodinger's Box, which is a mystery until opened. Once opened, the flavors burst with delicious colors and images, leaving the customer feeling more alive than ever before.
To showcase this duality, I opted for a muted color scheme on the outside of the packaging, but used bold and vibrant colors and images on the inside. Additionally, I added a recurring pattern to the packaging and stationary to further illustrate the brand's identity.
