CLIENT South Pacific Distributors
I was involved creating imagery and a product card for South Pacific Distributors' Magic Kiss color-changing lipstick line, which is exclusive to Hawai‘i and caters to Japanese tourists. The challenge was to develop a branding strategy from scratch since the company had no prior branding. The imagery was designed to showcase the unique color-changing feature of the lipstick and evoke a sense of playfulness and fun. The product card was created to be displayed in ABC stores and on their Amazon store page, and it emphasized the product's Hawai‘i exclusivity and its color-changing properties.
