CLASS ART 129 Corporate Identity
For this project, the goal was to create a new brand identity or rebrand an existing one. I chose to work with Mother Nature's Miracles, a local organic farm from my hometown of Pa‘auilo. Although their branding and logo were iconic in the community, they needed a fresh new look to compete with other emerging organic produce companies.
To create a modern brand identity, I used the organic feel of their old logo to design a new graphic featuring Mother Nature herself. For the stationary, I wanted to keep the fun, down-to-earth vibe that the company is known for. The business cards are shaped like Rainbow Chard leaves, which I felt would be a unique way to stand out to potential clients. The letterhead features a rubber stamp textured pattern of some of their most popular greens.
The packaging uses the color scheme from the new logo and features a rubber stamp pattern from the stationary. The two hands symbolize the care, love, and togetherness that the company has for themselves, their produce, and their customers. The paper used for the greens is water-resistant to prevent damage during packing, transit, and while on the shelf.
Overall, the new brand identity for Mother Nature's Miracles is eye-catching and memorable, helping them to stand out in a growing market.
