CLIENT Pacific Asian Center for Entrepreneurship
The onset of the COVID-19 pandemic prompted the Pacific Asian Center for Entrepreneurship (PACE) to transition from physical to digital advertising. As part of this effort, I was tasked with updating PACE's digital ads to effectively promote its various events and programs to students. PACE offers 13 programs throughout the year, each with its own unique color scheme to help distinguish them. Leveraging these color schemes in our digital assets, such as newsletters and homepage, enabled us to catch the attention of current attendees and quickly convey what programs are being offered.
