CLIENT Hawai‘i State Department of Health — Harm Reduction Services Branch
The Harm Reduction Services Branch is presently engaged in the development of promotional ads for Grindr to encourage testing at our Diamond Head Health Center STI/HIV Clinic among the local MSM community. The campaign's central message, "you can't tell just by looking," is aimed at raising awareness about the importance of testing for sexually transmitted infections. To effectively communicate this message, I aimed to showcase a diverse array of individuals representing various cultures, ethnicities, and backgrounds. In line with this goal, I have created both colored and non-colored versions of the campaign, which will serve as a powerful tool for promoting inclusivity and diversity.
